Digital marketing refers to the promotion of a company’s products or services through digital channels, including a website, SEO, social media platforms, email marketing, and online paid advertising.
Digital marketing allows businesses to expand their customer base, boost revenue, and strengthen relationships with existing and potential customers. While this is the objective of a traditional marketing campaign, digital marketing enables brands to focus on a more targeted or specialized audience and is more easily measurable.
An agency that specializes in digital marketing helps businesses create their brand identity and grow their online presence through a wide range of digital channels.
A marketing playbook is a set of strategies, tactics and best practices that outlines how your brand and services should be marketed. A marketing playbook serves as a reference guide for you, as a client, and for your marketing team to establish a framework for implementing marketing activities.
A marketing playbook is a combination of your work and the work of your marketing team. You and your marketing team work together to define your goals, audience, messaging, positioning, channels, tactics, content, campaign execution, key performance indicators (KPIs), and brand guidelines.
In short, a marketing playbook helps ensure brand alignment and strategic communication.
Artificial intelligence (AI) can automate many marketing processes and tasks, but it won’t replace human marketers entirely. AI is a powerful tool to enhance human capabilities and increase efficiency, but human ingenuity, strategic planning, and emotional intelligence remain essential in marketing.
Human marketers can use AI to make smart decisions and focus on higher-level tasks that need a human touch.
Search Engine Optimization (SEO) is the process of optimizing your content and web pages to rank higher in search engine results pages (SERPs).
SEO is the process of improving your content and webpages to rank higher on SERPs (Search Engine Results Pages).
Search engines have algorithms that rank web pages based on their relevance to search results. The most relevant web pages are those that appear at the top of the SERPs.
When you use SEO tactics, like keywords, meta descriptions and links, you will make your content stand out to search engines as relevant information and rank higher in SERPs. Ranking higher will result in more traffic and more consumer trust.
There are plenty of ways to keep up with Google’s algorithm changes – subscribe to reliable newsletters such as Search Engine Land or Neil Patel. But the most important thing is to have a website that works well for your users and provides them with the information they need. If you keep that in mind, your rankings will keep growing.
Local SEO refers to the process of making your website searchable in your local area. Talking about what’s going on in your community, keeping your maps up-to-date, and engaging in social media are just a few ways to improve local SEO.
On-page SEO refers to everything that takes place on your site – content, backend optimization, meta tags, and so on. Off-page SEO, on the other hand, refers to everything that happens off of your site that directly relates to your website. This includes domain authority, backlink management, and more.
SEO professionals uses a wide range of tools to select keywords. Here are some of the most popular tools used by SEO professionals: Google Search Console Ahrefs Moz, Ubersuggest. We may also use recommendations based on specific keywords that a client would like to rank for.
Yes, word of mouth is great, but 90% of consumers find companies online and research them before making a purchase. A strong online presence increases your company’s credibility and brand awareness. Websites are an endless source of marketing opportunities, from e-commerce to online customer service and consumer engagement.
Social media platforms are websites that allow users to interact with each other through the sharing of content. These sites were originally created for social networks, but social media has since become one of the most popular forms of marketing. Many businesses use social media platforms to promote their products or services, interact with current or prospective customers, and increase brand awareness.
It really depends on your brand and other marketing channels. However, one thing we will say is that brands often underestimate the amount of time it takes to build a successful social media campaign. Our team spends multiple hours a week creating graphics, writing content, engaging with other brands and staying up to date on the latest trends.
While social media is a must-have for any business, every business will have different needs and tactics when it comes to social media. Some businesses will benefit from using Facebook, while others will benefit from using Instagram. Before you can decide which platform is right for you, you need to know who your target audience is and what your social media goals are.
Facebook is a free platform. You don’t need to pay to create a profile or business page on Facebook unless you want to sell your page through Facebook Ads. Facebook Ads are easy to use and can help businesses increase their visibility, sell products, or advertise events.
In today’s world, users use a wide range of devices of all shapes and sizes. That’s why companies should be implementing responsive web design into their web development process.
Responsive design is based on the idea that a web page’s content and layout should be able to adapt to the screen’s size and orientation. For instance, a mobile layout will be much slimmer than a desktop layout.
Each small business is unique, and therefore, each website will be unique as well. Every small business should have the following basic pages on its website:
> Homepage
> About page
> Contact page
> Products/ Services
> FAQs
> Testimonials
In addition to these basic pages, every small business should have additional web pages. These pages should be unique and relevant to the business.
Websites are designed to attract and engage users, not to drive them away. The best way to attract and retain users is with a great web design. A good homepage should be visually attractive, easy to comprehend, and free from intrusive pop-ups. If your homepage is bad, users will leave the site rather than continue browsing.
A good web design should also enable easy navigation and fast loading times without blurry images or excessive copy.
The best way for a website to boost sales is by providing users with a convenient way to buy products and services. With pop-up offers and special online deals, small businesses can convert consumers from window shopping to buying.
With an increased incentive to purchase, as well as clear and easy-to-understand product descriptions, users turn to company websites for everything they need.
Social media is considered to be in the “brand awareness” and “consideration stage” of your sales funnel. Social media allows you to connect with your target audience and gradually push them down your funnel with relevant content and links so they can learn more. By offering relevant product and service information, engaging with your audience, and offering free trials or special offers, you can nurture your leads into buyers.
With reports, stats, research, quotations, testimonials, and more being created every day, there’s bound to be some content that’s worth repurposing for your digital marketing efforts. There are many ways to repurpose business documents into online content, from info-graphics and podcasts to videos and animated graphics.
Digital marketing enables you to promote your brand, share product information, interact with your audience, and keep track of your online reputation.
Digital advertising enables you to advertise and sell your products, offer promotions or discounts, and attract potential buyers. In short, digital marketing creates a consumer target audience, while digital advertising converts that consumer audience into sales.
As a general guideline, companies should publish new blogs no more than twice a month. Blogs are essential for keeping your website up-to-date with the latest and most relevant data that search engines look for. If there’s important news or information that needs to be published, it should be published as quickly as possible. Pillar page and landing page content should also be regularly updated as your company grows and evolves.
Site taxonomy refers to the structure of your website and how easy it is to navigate through it. The simpler your site is to navigate, the easier it is for Google to rank your site. Google loves clear navigation.
The robots.txt file is used to tell Google which URLs can and cannot be viewed on your website.
SMS marketing is one of the most effective ways to get your message in front of your target audience. In fact, the average open rate of SMS marketing is 98%, which is one of the highest of all mediums. While it’s never a good idea to spam your audience with unsolicited text messages, SMS marketing is an excellent way to get your messages in front of them.